Our vision
We see HPP as a key technology for the future of food processing. In the coming years, HPP will go from a niche to a recognized standard in Europe – as commonplace as "organic", "vegan" or "regional" are today.
Our vision is a Europe where HPP labels and products provide consumers with guidance, build trust, and promote sustainable consumption. At the same time, we open up new market opportunities for companies and help reduce food waste.
mission
HPP Europe was founded to raise the profile of high-pressure processing (HPP) technology in Europe and establish it as a quality standard. We connect manufacturers, distributors, technology providers, research institutions, and NGOs, creating a platform for innovation, knowledge transfer, and political advocacy.
sustainability
Security
Freshness
What does HPP Europe stand for?
Now is the time for HPP
The food industry is changing rapidly. Consumers, retailers, and policymakers are looking for solutions that combine freshness, safety, and sustainability. This is precisely where High Pressure Processing (HPP) comes in.
The European market for plant-based products, juices, and ready meals is growing by 5–7% annually. HPP offers manufacturers the opportunity to differentiate themselves in this dynamic environment.
Politics and society are demanding solutions to combat food waste. HPP extends the shelf life of products and thus actively contributes to resource conservation.
Consumers want products without preservatives – fresh, safe, and unadulterated. HPP makes this possible without compromising on taste and quality.
HPP has been established in the US for over a decade and is experiencing double-digit growth. Europe now has the opportunity to catch up and implement the technology nationwide.
